I would like to add fuel to the passion of the person who wants to take on a new challenge. Good luck with your challenge.
Why do you have to do a new business?
Abraham Maslow proposed a theory in 1943 about human needs. (Maslow’s hierarchy of needs) According to this theory, every human being is born with five desires, and these five desires are prioritized and the stages are divided.
Maslow emphasized the desire for self-realization with the highest level of desire. He argued that all steps should be basically met to achieve self-development as the final step that can only be achieved, and to maximize potential.
The bottled water and water purifier business is already saturated. In other words, it is a red ocean. Hydrogen water is the best breakthrough and is a blue ocean.
The product goes through the introduction, growth, maturity, and decline. The water purifier and bottled water business has already passed its maturity and entered its decline. The answer is hydrogen business, which is now in its growth phase.